The GAP in Your Business

I want to start by asking you a few questions …

Do you feel restless in your business right now? Not quite burnt out, not ready to quit but just this lingering feeling of restlessness? Like something is stirring underneath the surface that you can’t quite name?

Do some of your current offers feel a little bit draining when they used to excite you? Do you feel like you’re running a version of your business from two years ago, even though you are not the same person you were two years ago?

If any of this resonates with you, I want to introduce you to something I’ve been thinking about a lot lately.

This is the GAP in your business and it’s not what you think it is.

Let me explain.

The GAP isn't about revenue, or a new funnel, or what you haven't built yet (although, after bringing awareness to the GAP, these things follow!). The GAP is something more personal than that.

What is The GAP?

Here’s the thing about the GAP. You might not even be able to name it yet. You might just feel it as restlessness, or an inner knowing that something is off, without knowing exactly what or why. That’s because growth doesn’t always announce itself. Sometimes it happens underneath the surface, quietly and gradually, building up until one day you feel it as that undercurrent you can’t quite shake and that thing you can’t quite name.

You may have already grown into someone new without even realizing it. And the GAP is simply the space between who you're becoming and a business that hasn't caught up yet.

Let me give you a real example of this.

This past week, I had a group session with the women inside of my Embodied Entrepreneur program and I had asked them “Which fear have you made the most peace with so far and how has that changed how you're running your business?" A few weeks prior we had done a deep dive into the 20 fear gates within Human Design, so I was curious what had shifted since then.

One of my clients, a successful and established fractional CMO, shared that the most surprising experience she had was contemplating her fear of rejection. From a personal level she had some awareness of this fear. However, she was struggling to see it in her business until some time had passed. In her own words: "It took me a little bit to get my head around it." She had no idea that same fear was quietly running her business decisions, stopping her from doing sales outreach, causing her to undersell herself, even preventing her from reaching out to people she had already worked with. As she put it, "I was literally stopping myself because it was this overriding fear of rejection on such a deep level that I didn't totally understand."

That’s the GAP. Not always visible. Not always something you can put a finger on in the moment. But quietly shaping how you show up in your business.

And once she was able to bring awareness to it and do the deeper work? She said it was “really profound, genuinely, for how I’m viewing something that was such a block in myself and in my business.”

That is what closing the GAP looks like.

That restlessness you’re feeling? That’s the GAP asking to be seen. Something new wants to emerge whether that’s a new offer, a new way of showing up, a rebrand, a new direction. Something is ready. It just needs one thing from you first.

Permission.

Permission to release.

Permission to rebirth.

Permission to uplevel.

What is the first step to closing the GAP?

Before something new can emerge, we have to get honest about what’s ready to go. Is there an old offer you’re holding onto because it’s what you started with, even though it no longer feels like you? Is there a new program that’s been sitting in your notes app for months, waiting for you to feel confident enough to bring it out? Are there tasks you're filling your calendar with that are blocking the space for what's next?

Closing the GAP starts with clearing away what no longer matches who you are becoming.

This is where I like to bring the Human Design system in, specifically the Signature and Not Self. If you are not familiar with the Human Design, the Signature & Not self are simply feelings that will arise when you are in or out of alignment. For example, they may be experienced as satisfaction and peace or frustration and anger.

You can also think of them like this:

Signature (Alignment) = Your Green Light: Keep going.

Not Self (Misalignment) = Your Red Light: Stop, something is off and needs your attention.

Once you take the time to spot your misalignment by identifying what you would like to remove, pivot away from, or delegate, you can then start taking micro actions from that place. Then it is just as important to identify what brings you that feeling of alignment. What do you want more of? This exercise gives you your benchmark and brings into your conscious awareness the things you know you want to change.

This is where the process of remembering begins. Remembering who you are at your core. And that is where the permission is revealed. Permission to finally bring more of you into your business.

Inside my 12 week program, The Embodied Entrepreneur, this is the foundation everything is built on. Then we layer in other powerful aspects of Human Design such as identifying the fears that are alive inside of you, your strengths, how you make decisions, and so much more. It truly becomes a process of coming home to yourself.

When women start integrating their Human Design into their business, the word I hear over and over again is permission. One client described it as “a weight being lifted off her shoulders.” Another said it gave her “permission to trust and lean into what she already knew to be true but was doubting.” Another described it as stepping into “a whole new level of clarity and true embodied confidence”, beyond anything she expected.

That’s what happens when you stop trying to fix the GAP from the outside and start closing it from within.

I always say that Human Design will never tell you anything you don’t already know about yourself. But it will dust off the parts of you that you may have forgotten along the way. It gives you the reassurance that your strengths are real, that your instincts are trustworthy, and that the growth you’re feeling is not a problem to be solved. It’s a signal to be followed. Growth Awaiting Permission.

When you grant yourself permission to grow, that’s when things shift. That’s when the offers that have been sitting in your notes app finally get launched. That’s when you stop white-knuckling what no longer fits and start making room for what’s next.

One of my clients had been established and successful in her career for years, operating from behind a company identity. Going through this process gave her the confidence to finally step out and launch her own personal brand, something she said she "wouldn't have felt confident doing" before. That's the GAP closing in real time.

And the results that can follow when you give yourself permission? Another client shared this after just two months inside the program:

 

That is what Growth Awaiting Permission looks like in action.

The GAP is simply growth, waiting for your permission to move.

This is truly why I love Human Design. Because, spoiler alert, there is no one-size-fits-all strategy here. You are completely unique, and every single strength you need to close your GAP is already alive within you. Sometimes it is simply a matter of going through the process of remembering, dusting off the parts of you that got buried along the way, and letting those strengths lead you forward.

Mindy